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Bella Rockwell |
Professional Experience
Blattner Brunner, Inc., Manager of Interaction Design / Interaction Designer, 2000-2002
- Established standards and documents for the User Experience (UX) group at BB, which practices useful, usable and appealing design principles.
- Translated brand strategies and market research into definitive project parameters, scope and critical success factors.
- Experienced in determining feature sets and interface standards by leading brainstorm sessions with visual, editorial, brand and technical designers.
- Performed UX audits and expert evaluations to verify that interactive products are easy to use and provide a consistent user experience. Ability to imagine the user experience and assume the user’s perspective.
- Designed Software Use Case templates that clearly and engagingly communicate functional requirements using wireframes, state diagrams and text.
- Developed sophisticated marketing projects, web sites and web applications ranging in size from $30,000 to over $500,000.
Blattner Brunner, Technical Coordinator, Lighthouse Interactive,
1998 - 1999
- Managed technical team as Lighthouse Interactive grew from 6 to 30. Developed and documented technical interactive processes for Lighthouse.
- Provided technical coordination of over 10 full-time technical outsources during the design of web sites and web applications for Fortune 500 and other high-profile clients.
- Assessed technical risks relative to interactive product design, and worked with clients and the design team to craft business solutions.
- Proved the technical feasibility of web applications by designing “proof-of-concept” prototypes that determined design efficacy.
- Experience in client services and negotiating decisions on both business and technology fronts.
- Represented a holistic view that resolved competing technical limitations, user needs, and client’s business vision.
Allegheny Health, Education and Research Foundation, Resource Development Specialist, 1997 - 1998
- Designed, developed, deployed and maintained two distinct departmental intranets, including HTML and JavaScript coding, production of graphics, and writing of articles.
- Prepared graphic-intensive interoffice memos for broadcast e-mail messages.
- Established and maintained an Access 97 database that documents all training information, including employee profile, instances of employee training, and trainer evaluations.
- Eliminated departmental paper and printing costs by implementing intranet-based telephone directories, systems training manuals, and a departmental newsletter.
Elements Design Group, Writer / Editor, 1996 - 1997
Duquesne University Admissions, Graduate Assistant, 1996
Education
1993-1996, Duquesne University, Pittsburgh, PA
Bachelor of Arts in English Literature
Minor in French, Minor in Biology
Committees and Organizations
2001 Pittsburgh Addy’s Event Planning Committee
2001 Webgrrls – Pittsburgh Charter
1998-1999 Lighthouse Interactive Team Leader
Awards and Recognition
Professional
2001, Blattner Brunner, Inc.
“Rock of Values” award
2000, Blattner Brunner, Inc.
Most Valuable Team Player award
2000, Adweek
91 of top 100 Interactive Agencies – Blattner Brunner, Inc.
1999, Advertising Age
90 of top 100 Interactive Agencies – Blattner Brunner, Inc.
1999, Web Marketing Association
Web Award – Pillar Funds Web Site
1999, Pittsburgh Advertising Club
ADDY – Civic Arena Web Site
1999, Web Marketing Association
Web Award – PPG Market Resource Centers
Educational
Summer 1996, Duquesne University
Cum Laude, Graduation Status
Spring 1995 - Spring 1996, Duquesne University
Duquesne University’s President Award
1994 - 1996, Duquesne University
Dean’s List
Multidisciplinary and experienced web marketing professional with complex analytical and problem solving skills. Proficient in both technical design and experience design processes. Over five years experience in working with design teams to deliver interactive products from concept to delivery.
PAST CLIENTS & PROJECTS
Sequoia
Exalt
Jack Flash –
CTE
Customer Service Site - CTE
Abreva
Art Institutes,
Web Admissions
Daily's Cocktail
Mix
PPG Industries
84 Lumber
Highmark Funds
Turner Investment
Partners
SEI Investments – M@xweb
Armada Funds
Giant Eagle Party
Planner
Mellon Bond
iShares – Barclay's
Global
UBICS
Pittsburgh
Corning Glass Block
SKILLS
Interaction Design
Information Architecture
User Experience Design
Content Strategy
Content Management
Audits and Evaluations
Process Development
Process Documentation
Technical Design
Software Use Case Analysis
Database Design
Database Administration
Business Analysis
3 Tier Architecture Design
Object Oriented Design
Branding and Marketing
Internet Brand Strategy
Web Marketing and Promotions
TOOLS
Microsoft Visio
Microsoft Office
Microsoft Access
Microsoft Outlook
Microsoft SQL Server 7
Microsoft IIS
Microsoft Windows NT 4
Macromedia HomeSite
Microsoft FrontPage
Microsoft Visual Interdev
Symantec PC Anywhere
Microsoft Index Server
Microsoft Transaction Server
Trilingual
Fluent in English and Portuguese, and literate in French