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Keri Conley |
PROFESSIONAL EXPERIENCE
Mind Over Media, Content Strategist, 2001-2002
Responsibilities:
- Wrote copy, audio scripts and developed wireframes for PNC Bank New Account Training CD-ROM.
- Wrote copy and developed content strategy for MOM's marketing e-mail blasts.
- Developed site architecture, content, student vignettes and online tour for Grove City College website redesign.
- Wrote feature stories about women in science for Bayer's Women's History Month intranet issue.
- Created file structure for proposal archive.
- Wrote MOM project case studies for marketing and sales efforts.
marchFIRST, Consultant/Information Architect,
2000 - 2001
Responsibilities:
- Developed wireframes and sitemaps and gathered technical requirements for UPMC Physicians, a large database-driven physician directory web site and wizard.
- Tailored search engine-based content for PNC Advisors: www.pncadvisors.com.
- Wrote and edited content and creative and usability briefs for OYOGear: www.oyogear.com, and ElderVision: www.eldervision.net.
- Composed CD and print content highlighting the firm's talent for potential clients.
- Developed HTML templates for UPMC Physicians web site and wizard.
Society of Automotive Engineers, Web Editor,
1998 - 2000, www.sae.org,
www.sts.sae.org
Responsibilities:
- Created, edited, and posted content to the Society's 20,000-page web site and its affiliate, Service Technicians Society.
- Tutored staff on HTML and guided staff on web site content presentation.
- Wrote press releases, newsletter articles, and other promotional materials about the SAE web site.
- Processed graphic images and photos for web site use.
- Posted and kept track of log files for banner and recruitment ads.
Air & Waste Management Association, Publications
Editor,
1996 - 1998, www.awma.org
Responsibilities:
- Revamped the Association's web site as part of the web design team.
- Transferred all text and images from the Association's two monthly print magazines to the web site creating EM Online and the Journal Online.
- Managed the production of the Association's specialty conference proceedings, including getting printing quotes, coordinating tasks with designers and conference chairs, and writing promotional materials for newly released books.
- Wrote briefs, edited articles, and proofread layouts for the Journal, EM, and A&WMA News. Coordinated production with printing and design vendors.
Pittsburgh Business Times, Reporter, 1994
-1995
Responsibilities:
- Researched and wrote news stories and business briefs for the real estate and development beat.
Center for Advanced Social Research, Project
Manager/Supervisor, 1993 - 1994
Responsibilities:
- Managed research projects, including scheduling tasks, implementing surveys, and preparing survey results.
- Acted as liaison with clients and produced progress reports.
- Helped write and program surveys using CATI (Computer Assisted Telephone Interviewing).
- Supervised and trained new employees.
The Columbia Missourian, Staff Writer, Copy Editor,
1993 - 1994
Responsibilities:
- Researched and wrote news stories for business and education beats and general assignment reporting.
- Wrote features, reviews, and entertainment stories for the paper's Weekend Magazine.
- Copy edited news stories, wrote headlines, and proofread bluelines.
PAST CLIENTS & PROJECTS
PNC Bank
Grove City College
Bayer
UPMC
PNC Advisors
SAE
AWMA
TOOLS
Dreamweaver
Microsoft FrontPage
HotDog
HomeSite
HTML
Visio
Adobe Photoshop
PowerPoint
Vignette
SKILLS
Information Architecture
Information Design
Content Management
Technical Writing
Professional Writing
Editing and Proofreading
Proposal Development
Project Management
Leadership