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Pam Maifeld |
Professional Experience
Perspectivity, Cincinnati Ohio, Marketing/Market Research Consultant, February 2001 – Present
- Provide strategic marketing consultation and moderation for top firms, including Procter & Gamble and GlaxoSmithKline.
- Provide on-going brand development and marketing consultation for VigilantMinds—a Pittsburgh area start-up.
marchFIRST, Pittsburgh, Brand Director,
February 2000 – January 2001
Responsible for establishing, building and developing the brand strategy practice by creating brand strategy development methodologies and processes. Led strategic development of new internet brands and products, as well as the translation of existing brands into internet entities for a global internet firm that blended strategy, technology and creative.
- Developed compelling, motivating and sustainable brand positioning, advertising and internet strategies.
- Consulted on key strategic issues such as: managing brand portfolios, overall business strategy, etc.
- Played key integral role in new business development and generation, contributing to over $500,000 in account wins over a 6 month period.
- Articulated and promoted strategies to key clients/management. Developed and conducted presentations to key new business prospects.
- Clients include Ziff-Davis Publications (PC Magazine, eWeek, Smart Business, Yahoo! Internet Life, etc.), touchtown by ElderVision, and Buzzbeepring.com.
BrandStorm Division of Northlich, Cincinnati Ohio
Project Director/Brand Strategist, September 1995 – February
2000
Responsible for leading new brand development, including the leading of strategic thinking and processes for key consumer goods new product accounts. Conducted and evaluated consumer research (including behavior, attitude and trends) with thorough understanding of many different techniques designed to uncover the consumer insights that can lead to break-through positioning for new products and categories.
- Developed compelling, motivating and sustainable brand positioning, advertising and identity strategies through the use of consumer understanding. Consulted on issues such as: brand naming, packaging, trade concerns and SKU’s, pricing/financial issues.
- Developed and planned advertising and media on traditional advertising accounts including StarKist Seafood, the National Underground Railroad Freedom Center, and Empire Berol USA.
- Maintained account profitability and billing supervision on several $500,000+ accounts. Contributed to 50% growth on existing P&G new products clients within last fiscal year at BrandStorm.
- Managed the development, training and reviews for assigned personnel.
- Account experience includes StarKist Seafood, and P&G new ventures in the following GBU’s: Tissue/Towel, Hair Care, Food and Beverage, and Corporate New Ventures.
T.G.I. Friday’s, Toronto Canada
Marketing Manager, June 1995 – September 1995
- Developed advertising and marketing plans for the first Friday’s in Canada.
- Directed creative development of radio spots.
- Determined media plan and negotiated media buy.
- Planned grand opening party that was attended by notable sports and media celebrities as well as local business people.
Northlich Stolley LaWarre, Cincinnati Ohio
Production Billing Coordinator, August 1994 – June 1995
Cincinnati Historical Society, Cincinnati Ohio
First Person Specialist, January 1993 – August 1994
Education
Queen’s University, Kingston, Canada; Bachelor of Arts (Honours);
majored in American History and International Politics
Additional Activities
Active member of Rising Stars Ice Hockey Team
- Business plan and sponsorship development for Rising Stars Ice Hockey Organization
- Member of the Germania Society
Seasoned marketing professional experienced in brand strategy and advertising with a focus on developing new brands for large consumer goods companies.
Leadership in market research efforts, strategic brand and equity building, and development of launch marketing, advertising and internet strategies. Uniquely skilled at unearthing and interpreting both the tangible and the emotional consumer insights that will create strong, strategic positions and compelling long-term brand equities in the marketplace. Proven track record in new business development and account growth.
A results-oriented team player possessing outstanding leadership skills.
Approach each position with innovative thinking, creativity and energy.
CURRENT CLIENTS
Procter & Gamble
GlaxoSmithKline
VigilantMinds
PAST CLIENTS
Ziff-Davis Publications
ElderVision
Buzzbeepring.com
StarKist Seafood
National Underground
Railroad Freedom Center
Empire Berol USA
T.G.I. Friday’s
SKILLS
Brand Strategy
Strategic Marketing
Market Research
Consumer Research
Marketing Communications
Advertising
Creative Platform
Brand Identity
Internet Strategies
Web Marketing
Promotions
Account Management